Virtual Private Networks (VPNs) have emerged as a must-have tool over the last year. VPN downloads surged in 2023 for businesses and personal use. With a projected 30 percent market growth, more and more users will take advantage of the protective features of VPNs in 2024.
VPN Usage Trends
New global VPN downloads reached a staggering 130 million in the first half of 2023, indicating the widespread use and acceptance of VPN technology. Multiple agencies conducted surveys throughout 2023 to determine the reason for the increased need for VPNs. Survey results revealed the following insights about usage trends:
More Personal Protection
One notable trend in VPN usage is the shift towards personal rather than business use. Surveys have revealed that 66 percent of VPN users put more priority on protecting their private data. In comparison, only 6 percent use VPNs to safeguard their employers’ data.
Accessing Restricted Content
Another significant reason for VPN usage is to circumvent internet censorship. You may not have access to specific websites or streaming services, depending on your location. According to recent surveys, 22 percent of VPN users primarily rely on VPNs to access geo-restricted content.
Staying Safe Across Devices
Desktops and laptops continue to demonstrate the highest number of users going into 2024. However, mobile usage has become more prevalent over the last year. Approximately 72 percent of users connect to VPNs through their computers, while 69 percent have used a VPN on their mobile devices.
Demographic Insights
VPN usage has appealed to a range of ages. Contrary to what many believe, teens and senior citizens have started to rely on VPNs for privacy and security. Surveys have shown that 45-to 60-year-olds comprise the highest demographic of VPN users—more than 28 percent of the total user base.
Education levels have also factored into who is more likely to use a VPN. Individuals who attended at least some college or have earned a university degree are more prone to incorporate VPNs onto their devices.
VPN Adoption Around the World
Middle Eastern countries have witnessed a significant increase in VPN rates—most likely due to the need to bypass strict internet censorship. Countries like the United Arab Emirates (UAE), Qatar, and Russia have reported high adoption rates, with increases of over 25 percent in the last year.
While Middle Eastern countries demonstrate high VPN rates, some regions, such as Africa and Asia, need to catch up in embracing VPN technology. Lack of accessibility and limited awareness about the technology is why the countries haven’t increased VPN usage.
VPN Restrictions and Bans
While VPNs are generally legal, some countries have imposed restrictions to control VPN usage. Countries can choose to either monitor VPN usage or outlaw the technology altogether. Countries like China allow VPNs, but they are heavily regulated.
In contrast, North Korea and Iraq have completely banned VPNs to enforce strict censorship measures and control internet access among their residents.
Benefits of VPNs
The demand for VPNs has grown because many online users have recognized their high value. The top advantages of a VPN include the following:
Enhanced Security and Privacy
The primary reason users integrate VPNs into their internet use is to protect their data. VPNs shield users’ IP addresses by encrypting and routing internet traffic through secure tunnels. The encryption stops hackers from snooping on your online activity. With a VPN, you can protect sensitive information from potential cyber threats and keep your anonymity online.
Bypassing Geo-Restriction
One of the top advantages of VPNs is the ability to bypass internet censorship and access geo-restricted content. Once you have a VPN on your device, you can choose from a list of available servers throughout the globe. The VPN allows for your actual location to be hidden. Websites and streaming services recognize your device as being in the exact location of your chosen server.
VPNs permit you to enjoy more entertainment options, including shows and movies that may only be offered in select regions. You’ll also have the ability to view websites blocked by ISPs.
Perks for Remote Workers
With many individuals moving to remote work during the pandemic, VPNs were crucial in ensuring employees could work anywhere. A VPN creates a secure connection between external devices and a company’s private network. Remote employees can work on their own devices and wireless connections without the risk of compromising company resources.
Companies can better control who has access to sensitive business data. VPN controls allow you to give different authorizations to each employee. For instance, someone in marketing may have separate access from someone in human resources.
Protection on Public Wi-Fi Networks
It is well known that public Wi-Fi networks lack security, which makes them prime targets for cybercriminals. VPNs encrypt internet traffic and shield user data from potential interception. Encryption keys ensure that sensitive information, such as passwords and financial details, remains secure even when connected to unsecured hotspots.
As internet censorship and privacy concerns grow, VPNs have become essential for protecting online freedom and privacy. Recent trends show that VPNs are gaining popularity worldwide, with increased usage rates. This is especially true in the United States, Europe, and the Middle East. VPNs provide a lot of value for minimal cost. Personal devices and work computers can benefit from the private and secure connectivity offered through a VPN.
As more and more users recognize these advantages of VPNs, the industry will continue to experience growth and innovation, making it an essential tool for online privacy and security.