A Guide to LED Screens
These days, there are countless different ways to grab a potential customer’s attention. Low prices, lots of advertising, an excellent product range are all traditional means of getting that possible client into your business, but are not enough. If you run a conference centre or athletic facility frequented by crowds of people, you might also face the very real challenge of needing to transmit information or schedule changes to everyone at the same time. A megaphone or microphone will only take you so far and you almost always run the danger of someone not getting the message. So, what do you do?
In today’s modern, technology-driven world, most businesses whether large or small opt to use an LED screen system to both advertise their products or services and also use these screens to transmit information to their patrons. Not only are LED screens used everywhere from doctor’s offices to grocery stores to football stadiums to billboards, they’re also one of the most cost-effective methods to reach a large audience. When used for things like billboard marketing, LED screens are extremely effective as a marketing tool. But what exactly are LED screens, and how do you know which one to pick?
What is an LED screen?
An LED screen is a video display which uses light-emitting diodes, which refers to the source that emits light when a current passes through it. The colour range of these screens is RGB (red, green, and blue) which means that by combining these colours, you can create millions of other hue combinations, including white. This ability to create a saturation of colours is one of the key highlights of LED screens.
Moreover, LED screens offer higher contrast ratios when compared to a traditional projector. It thus provides an alternative for projections screens that were used before and instead allows for large, uninterrupted (i.e., without a visible grid being emitted from an individual display) special multi-monitor setup called a video wall.
Types and Qualities of LED Screens
Generally speaking, there are two principal types of LED screens: there are the conventional models which use discrete LEDs) and surface-mounted device (SMD) panels. Depending on whether you’ll be using your LED screen indoors or outdoors, you can choose one type or the other.
Most screens that will be used outdoors are built using discrete, or individually-mounted LEDs. These pixels are distributed evenly and are measured from centre to centre for maximum image quality. Indoor screens, however, use largely SMD technology. These use SMD pixels that also are composed of red, green and blue diodes that are mounted on a chipset, which is in turn mounted on a PC board.
Brightness is also important when differentiating between an LED screen that is destined for indoor or outdoor use. Outdoor screens have a brightness of around 8,000-12,000 cd/m2 and an indoor screen has a brightness range of between 700 cd – 2,500 cd/m2.
Another thing to keep in mind when understanding LED screens is resolution. This, which is also called pitch, this affects the quality of the media that your audience will be visualizing. The clearer you’d like your image to be, the greater the concentration of diodes must be used.
Which LED screen should I choose?
As is the case with any business purchase, you should first decide what the LED screen you choose will be used for. While places like VisualLED offer a range of explanations that will help you select the best LED screen, you must first decide how it will be used and whether you will use the LED screen indoors or outdoors.
An indoor LED screen by VisualLED, for example, offers a large range of possibilities for your business. An LED screen impacts your potential clients visually and makes your company stand out. This is even more the case if your business is located in an otherwise unremarkable part of town: there’s no better way to become the centre of attention with a high-quality LED screen promoting your services or products.
If, however, you’re hosting a large conference or perhaps even an outdoor sporting event, then you’ll need to have a better idea of what you’ll be requiring. Perhaps you’ll need a very large screen with a maximum image quality for playbacks or to make sure that your audience can appreciate your products, services or entertainment source in the best possible light.
Also, don’t forget to think about the weather when you’re deciding on an LED screen. If you live somewhere with unstable weather or if your region of the country has long periods of cold weather followed by seemingly endless sizzling summers, make sure to take this into account. Select something that not only offers visual beauty but which also offers your investment protection from the elements.
No matter what kind of LED screen you’re using, rest assured that you’re not only investing in your business, but you’re also investing in future ways to advertise.