Digital technology has led to major changes in the sales industry. Last year, salespeople around the world spent over $36 billion on software and online tools that help them optimize their sales strategies. That figure is growing by 16% a year and will be worth over $104 billion in the next six years.
Software and Online Technology Help Salespeople
Technology has made sales work easier, but it has also made it a competitive sector. Nevertheless, every sales rep has their customers no matter the market’s competitiveness. However, with the right tools, your work as a sales rep will be easier.
Meanwhile, with the numerous sales rep tools, it even a hassle to know one will suit your marketing campaigns. For a sales rep to be successful, you need to use tools that aligns with your marketing campaigns. The checklist of sales tools that offer more result are outlined before.
Mobile devices: Adding mobile devices to the list may seem obvious, but it is worth mentioning. Certain marketing campaigns require mobile devices with good picture quality. In this regard, purchasing mobile devices with poor picture quality is improper. Meanwhile, sharing content with your customers will be easier with mobile devices.
Social media: These days, social media is the bedrock for most marketing campaigns. Sales reps with a strong professional online presence are cashing out huge profits. Studies have shown that 75 percent of salespeople use social media and 78 percent of social sellers outsell those without a social media presence. With social media, reaching potential customers is easier. For example, Facebook has more than 2 billion active users, and more are going daily.
Marketing automation: As a matter of fact, you don’t have to manually carry out some tasks. With various marketing automation tools, you can manage your activities during a hectic day. Marketing automation tools allow you to ensure that you engage with customers automatically. You can schedule your activities automatically using the right marketing automation tools. Also, monitoring engagements with the marketing automation tools is vital.
Customer Relationship Platform: A good CRM platform helps sales reps track customer information and leads. Also, you get customer information from a CRM platform, which helps you keep leads. In addition, the CRM platform reduces the tasks that a salesperson will have to undertake.
Data connection: Another sales tools you need is data connectors. Interestingly, you can link other systems to share data with a data connector. In addition, you can access data through a single system using data connector apps. Big data is more important than ever in business, and 97.2 percent of businesses report using big data and AI.
Sales analytics: With sales analytics software, sales reps can manage, track, evaluate, and improve their performance. The sales analytics tools will help you predict what the market will look like. Also, a good sales analytics tool breaks down sales into patterns that can be understood.
Conclusion
Sales reps don’t have to move from place to place trying to persuade customers to purchase their products. Nowadays, sales reps have access to various tools that help them increase revenue. Therefore, using the sales reps tools highlighted here will help you increase profit. Furthermore, you will not make the expected profits if you don’t choose the right sales rep tool. Finally, ensure you read reviews of the sales rep tools you want to use before purchasing them. Some sales rep tools allow you to use it free before you the premium version.